Every two minutes, a woman in the United States is diagnosed with Breast Cancer. Nearly 1.7 million women were diagnosed around the globe in 2012, and incidence rates are on the rise. These women are our friends, our sisters, our aunts and our mothers. These women need a cure! This Mother's Day, the Pittsburgh Penguins Foundation, Breast Cancer Research Foundation (BCRF) and Wendell August are teaming up to not only bring awareness to this epidemic, but to help fund research to end it, once and for all. From April 1 through May 14, all proceeds from this specially designed jewelry will go directly to BCRF to help find a cure! Visit pittsburghpenguinsfoundation.org to learn more. And, be sure to share a photo wearing your #WeLoveHockeyMoms jewelry piece to raise awareness for this important cause. The end of cancer begins with you. The Fire and Ice bracelet features black lava beads and pink crystal beads with a pewter mom tag, a Pittsburgh Penguins pewter charm and a pink suede tassel. *Discounts do not apply to Pittsburgh Penguins merchandise.