Rebuilding the Forge

Feb 24th 2011

[caption id="attachment_135" align="alignleft" width="300" caption="Planned location of Wendell August new Flagship Store, conveniently located off of Route 79 adjecent to the Premium Outlets in Grove City. Clicking the image will give you a better vantage point."]Wendell August Flagship Store New Location[/caption] Over the last year we’ve talked a lot about the fire, and how blessed we were to have the fast acting support of the community. Very soon after our fire we were able to re-open our Flagship store, workshop, and offices, all in temporary space in Grove City.  In fact, our craftsmen were handcrafting products in our temporary workshop just 5 days after the fire, our offices were open within two weeks, and our Flagship was reopened just one mile east of the Grove City Outlets four weeks after the fire.  Pretty amazing. What we have not talked about is the rebuilding of The Flagship store, and you have been asking. It’s time for us to let you in on what we have been planning. As we are preparing for our next phase of life, unfortunately, we will not be re-building on our historic Madison Ave site.  We are planning a bigger and better Flagship store than what we had previously, and our square footage requirements are just too big to be rebuilt on the 2 acre site.  Instead, we are close to purchasing a 6 acre plot of land adjacent to the Grove City Outlets entrance road, behind the Elephant & Castle restaurant.  We are excited and hope to begin the construction process this summer, and, Lord willing, we will cut the ribbon on our new home in the early Fall of 2012! We aren’t totally sure what it will look like or how big it will finally be, but we are looking to have a new Flagship store, our workshop experience, a die cutter studio, and our corporate offices all under one roof…we can’t wait!  Eventually, we are looking to add our distribution facility and the full workshop on the site as well.  Don’t know yet whether that will be 2012 or a few years later. We are very excited about the future and the privilege of celebrating life’s special moments with you as we keep alive our tradition of American craftsmanship!  Check back on our blog as we will post continuous updates as the project progresses.