Rebuilding the Forge

Rebuilding the Forge
Wendell August Flagship Store New Location

Over the last year, we’ve talked a lot about the fire and how blessed we were to have the fast-acting support of the community. Very soon after the fire, we were able to reopen our Flagship store, workshop, and offices, all in temporary space in Grove City. In fact, our craftsmen were handcrafting products in our temporary workshop just five days after the fire, our offices were open within two weeks, and our Flagship store reopened just one mile east of the Grove City Outlets four weeks after the fire. Pretty amazing.

What we haven’t talked about is the rebuilding of The Flagship store, and you’ve been asking. It’s time for us to let you in on what we have been planning.

As we prepare for our next phase, unfortunately, we will not be rebuilding on our historic Madison Ave site. We are planning a bigger and better Flagship store than before, and our square footage requirements are too large for the original two-acre site. Instead, we are close to purchasing a six-acre plot of land adjacent to the Grove City Outlets entrance road, behind the Elephant & Castle restaurant. We are excited and hope to begin construction this summer. If all goes well, we will cut the ribbon on our new home in early Fall 2012!

We’re still finalizing details, but we plan to have a new Flagship store, our workshop experience, a die cutter studio, and corporate offices all under one roof. Eventually, we hope to add our distribution facility and a full workshop on the site as well. Whether that will happen in 2012 or a few years later is yet to be determined.

We are very excited about the future and the privilege of celebrating life’s special moments with you as we continue our tradition of American craftsmanship! Check back on our blog for continuous updates as the project progresses.

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