Pre Black Friday Promotion! The most popular of all Christmas treats, the candy cane first began as a European tradition. Crafted to look like a shepherd's crook, the candy cane reminds us of the shepherds who paid a visit to baby Jesus in Bethlehem. While the white represents purity, the red represents the sacrifice that He gave for us. Just like a shepherd with his sheep, we are to remember that Jesus is our shepherd, and He will help keep us from wandering away from the path we are meant to follow.